Infiniti is launching a new reservation rewards program, starting with the 2019 Infiniti QX50 crossover.
The Japanese automaker is offering customers the chance to receive upgraded luxury gifts, based on how many people reserve a vehicle during the pre-launch phase. The program starts with the 2019 Infiniti QX50, priced from $37,545 including destination. It will offer multiple tiers of luxury rewards with the first tier for the QX50 already been unlocked when reservations exceeded 4,000. The second tier of rewards will be unlocked at 8,000 reservations, and the third tier starts at 12,000 reservations. According to Infiniti, the luxury gift packages come in three themes – Tech, Audio, and Home – with options to suit everyone’s tastes.
The special pre-sale reservation program is available through February 28, and customers who sign up and purchase or lease the QX50 by May 31 are eligible to receive gifts.
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The QX50 will also be available in Luxe and Essential trim levels, with the Luxe model priced from $40,395, while the top-of-the-line Essential starts at $44,345. Front-wheel drive is standard on the QX50, but all-wheel drive is available for $1,800 additional on all models.
The crossover also features the brand’s new 2.0-liter VC-Turbo engine that adjusts its compression ratio to optimize power and efficiency. The company claims it combines the power of a 2.0-liter turbocharged engine with the torque and efficiency of a 3.5-liter V6 engine.