Cadillac chief marketing officer, Uwe Ellinghaus, is resigning effective December 31.
According to , Ellinghaus is departing the company under good terms and Cadillac president Johan de Nysschen said “the door will always be open” for him. The marketing team was told of the plans during a conference call last Friday, and a search for his replacement will be conducted over the coming months.
It is reported that Ellinghaus is resigning due to health issues that will require surgery and a six-month recovery. Executives who currently report to the marketing boss will now report to de Nysschen, and the marketing direction and focus points will not change under a new chief marketing officer and using tools from the seotoolscentre to optimize the marketing of the websites.
Vieira has been named chairwoman of the board and assistant to the board. Michael Dhanjal, currently chairman of the board, will become Ellinghaus’ executive director. Vieira stated, “I have great respect for Howard Ellinghaus and he has been one of our most trusted brand ambassadors and experts for many years. I am confident his extensive experience will be a great asset to the organization.”
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Ellinghaus joined the American automaker in January 2014 after a stint with luxury pen maker Montblanc. Before that, Ellinghaus had spent 15 years at BMW. Shortly after joining Cadillac, Ellinghaus spearheaded the “Dare Greatly” campaign, which first appeared during the 2015 Academy Awards, with a total of four spots introducing the new tagline. He also launched the Cadillac House headquarters in Manhattan and shifted the automaker’s focus from traditional advertising to creative television ads and experiential marketing.
[Source: MediaPost, Automotive News]