MINI Expands Oxford Edition Eligibility To U.S. Military Personnel

MINI Expands Oxford Edition Eligibility To U.S. Military Personnel
Revealed in September 2018 for the 2019 model year, the Oxford Edition is the cheapest MINI available in the United States. When it was introduced, the Oxford Edition was exclusive to full- or part-time students. The low-cost model is also available for military personnel as of May 2019, most likely because MINI is struggling in this part of the world.
MINI Expands Oxford Edition Eligibility To U.S. Military Personnel
Back in 2018, MINI couldn’t do better than 43,684 sales in the United States as opposed to 47,102 vehicles in 2017 and 52,030 in 2016. The BMW-owned premium automaker had the best year in terms of sales in 2013, moving no fewer than 66,123 vehicles. On that note, what makes the Oxford Edition better than the standard MINI?

If we’re talking about the three-door hatchback, the highlight is $6,900 worth of optional equipment as standard at no additional cost. "We’re proud to extend the Oxford Edition offer to active and recently retired or honorably discharged members of the U.S. military,” declared Patrick McKenna, head of product planning and events.

Like it was the case in 2018, the 2019 MINI Oxford Edition soldiers on with a starting price of $19,750 excluding the $850 destination charge. The five-door hatchback is $20,750, and 6.5-inch Connected Infotainment System comes standard with Teleservices and emergency call.

A rearview camera, park distance control, 17-inch wheels, a six-speed manual, dual-pane panoramic moonroof, and heated seats are also included. Customers can opt between six colors for the exterior and silver or black for the wheels. Of course, an automatic is also available if you can’t be bothered to row through the gears with the help of the clutch pedal.

Before deciding on the Oxford Edition, remember the Toyota Corolla, Chevrolet Cruze, and Ford Focus are all cheaper than the MINI. There’s also the matter of reliability, a desirable characteristic that BMW has thrown away in favor of planned obsolescence.

The biggest beef we have with the Oxford Edition, however, is the engine. Three-cylinder turbo isn’t the type of layout that works in the United States, and the BMW TwinPower Turbo with 1.5 liters of displacement can’t do better than 134 horsepower and 162 pound-feet of torque.

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