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The Value of Adding Touch-free Car Wash to Your Shop

Minnesota Dave
6 Min Read

You’ve likely considered adding a touch-free car wash to your shop, but the cost of car wash equipment versus the return on investment has always held you back. Fortunately for your business, there’s a great need in the market for high-quality, convenient car washes. With around 65% of car owners preferring touch-free washing methods, installing a touch-free car wash system in-house is the perfect profit center for shops.
Let’s dive into exactly how!

CUSTOMER RETENTION TOOL

You want to keep your customers happy and coming back to your shop. One way to do that is to ensure that their vehicle’s exterior stays clean and protected so they can maintain its value and appearance. A key reason why vehicle exteriors degrade is improper washing techniques. By using a system like the M-LM216 Rollover Touchless Car Wash Equipment, you can provide a quick, thorough wash and present your customer with a spotless, shiny vehicle. Offering a touch-free wash before it causes your customer to have to deal with paint damage or excessive dirt build-up can help you build trust and a stronger relationship with that customer. Even if they just come for a basic wash, the high-quality results are a powerful tool to reinforce the thoroughness of your shop and assure the customer that their vehicle is being well-cared for. Keeping your customer’s car clean is key to keeping their vehicle looking great. Make your service facility a key partner in creating peace of mind for your customers.

UPSELLING TOOL

Shops looking for ways to capture more service work from new or existing customers are perfect candidates for a touch-free car wash machine. Free exterior inspections are a great way to help identify cars that need a wash OR even additional detailing services. Say a customer comes in for an oil change, but while the car is already in your shop, you notice their exterior is dirty. Instantly you can recommend they add a touch-free wash service. OR maybe you want to sweeten the deal to encourage customers to get regular maintenance from your shop, so you create an oil change, inspection, and car wash combo deal. You’ll save the customer some time and money, make some yourself, and create a lifelong customer. Making sure that customers are “in the know” about the condition of their vehicle’s exterior is an important part of building a good relationship. Customers should always have the opportunity to keep their cars looking their best. To learn about what you need to do before adding a touch-free car wash machine to your shop – take the car wash suitability quiz.

100% PROFIT FOR YOUR SHOP

Shops are always looking for ways to maximize revenue on each customer visit. A quick touch-free wash using the M-LM216 can take as little as a few minutes to complete, making it a high-profit prospect. Since the wash is automated, you can charge customers for it as part of a maintenance package or standalone service, and it pays for itself. Many shops that use a system like the M-LM216 report realizing ROI in as little as six months. An investment in a new touch-free car wash can also expand your vehicle care offerings. If a shop is using an older manual wash bay, a new touchless system from an equipment provider like Mattias can allow your shop to service a wider range of vehicles, including larger SUVs and even small trucks. Plus, with eco-conscious customers becoming more and more common, getting a wash system that uses water efficiently like Mattias systems is critical.

QUICK & EASY TO OPERATE SERVICE

Touch-free car wash tech has evolved to increase the return on investment over time. The operation and maintenance have been made easier for staff and improved the learning curve dramatically for the technician using the equipment. Providing touch-free washes is a considerable source of income for today’s modern shops. Trading in your old wash system for a new feature-packed, highly profitable Mattias system will drive your business and profitability to the max. The M-LM216, for example, has the core functionality your shop needs to get started right away and get washes done quickly and effectively. Additionally, the Mattias pairs easy-to-use controls that walk you through the wash process with their included high-pressure jets, foam application system, and advanced vehicle sensing to create an all-in-one package. Did we mention the system has a compact footprint so that you can maximize your available space for productivity?
Adding touch-free car wash services to your shop is a smart move that benefits both your customers and your business. By offering this essential service, you improve customer retention, drive profit, and position your shop as a reliable choice in the automotive care industry. Embracing touch-free car wash services is a strategic investment that can lead to long-term success and growth.
To learn more about the Mattias M-LM216 Rollover Touchless Car Wash Machine, click here for more information.

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