It shouldn’t come as a surprise given the clockwork headlines of monthly sales records, but Audi of America outdid itself in 2017, setting a new annual sales record.
With more than 225,000 vehicles sold, the brand sold nearly eight percent better than it had the previous year, itself a record-setting sales year.
“I’m pleased with our record setting performance in a tight market and proud of our dealers,” said Scott Keogh, Audi of America’s President. “Audi continues to steadily and consistently execute a strong business model in the US and we will continue to do this by delivering the products and technology consumers want.”
The sales strength is down to a number of cars, but the biggest gainers this year were the Q5, Q7, and A5 that were up 16.3 percent, 25.5 percent, and 155 percent respectively.
The big story, though, as always, is the SUVs. With up 51 percent for the year, the bigger vehicles are a huge contributing factor in Audi’s success. It is worth noting, though, that the A5’s rising sales bucks the industry trend away from sedans.
As Keogh indicates, the dealerships pulled their weight. With 60 dealerships selling more than 1,000 vehicles this year, that number dwarfs the 2011 number (18), when Audi’s sales momentum started.
And it hasn’t just been customers, the critics have fallen in love with the cars, too. With the most IIHS Top Safety picks of any luxury brand, and and Kelley Blue Book awards, the Audi trophy cabinet is bowing from the weight.
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