Fiat is cutting prices by at least five percent for most of its 2017 lineup to try and spur growth at the small car brand.
The 2017 500 Pop model, which is the most basic 500, will now cost $14,995, a cut of more than $1,000 compared to its original price from back in 2011. For the mid-level Lounge model, the price has been cut by $2,000, while the sport-focused Abarth is now $2,580 less than the previous model.
Fiat is also adding content to its small car lineup. For example, the brand is installing features like heated leather seats, a premium BeatsAudio sound system and 6.5-inch touchscreen with navigation on the 500L Trekking, which will see its price cut by one percent this year.
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Overall, the brand is looking to simplify its offerings and will only have three trim levels available per vehicle rather than the 10 or more available on the current 500.
FCA as a whole is moving aways from small cars with the Dodge Dart and Chrysler 200 both getting the axe. Adding value is clearly Fiat’s strategy for keeping its small cars moving from dealer lots.
[Source: Automotive News]
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