Ford Teams with Harman to Enhance the Audio Experience in its Vehicles

Ford and HARMAN are working together to revolutionize the in-vehicle audio experience.

The two companies have announced the new B&O PLAY sound system that will be heading exclusively to Ford’s global vehicle lineup starting next year. According to Ford, “B&O PLAY products reimagine more than 90 years of audio heritage, with natural materials, distinctive design and high-quality audio for seamlessly integrated experiences, whether a listener is in their home, on the go, or soon, in their car.”

The new system features a unique approach that creates a customized audio experience with specially tailored speaker placement and calibration for each vehicle in the Ford range. Ideally, the dynamic tuning ensures optimal sound is maintained in the cabin, regardless of what the driving conditions are like or where someone sits.

SEE ALSO: Latest in Harman’s Car Connectivity, Audio and Safety Tech Showcased at CES

To show off the power of sound, the two companies released a video unveiling an installation called Sound Journeys, an on-site experience that triggers the five senses. By using B&O PLAY products, the installation brings to life three different habitats: a forest, a canyon and an ocean. You can see some of the installation in action in the video above.

“Customers tell us they value consistent, high-quality audio experiences, and our collaboration with HARMAN is helping provide that,” said Raj Nair, Ford‘s executive vice president, product development and chief technical officer. “This is just one of the ways we are creating richer, more engaging in-vehicle experiences for customers.”

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