Everyone has an interesting dealership experience, usually involving a stressful and pushy salesperson. GM is thinking of changing the way dealerships treat customers with its new “Shop, Click, Drive” Online shopping tools.
The tool allows prospective buyers to get estimated pricing of a specific product online and review all of the available incentives as well as learn about and choose financing and insurance products and get information about trade-in value. The information is available to customers 24 hours a day, seven days a week.
The program is opt-in on a per-dealer basis, and is available to approximately all of GM’s 4,300 US dealers, and will cover Chevrolet, GMC, Buick and Cadillac products.
“We want to make it easier and simpler for dealers to connect with customers who are looking to combine the convenience of online shopping with the personal service of a neighborhood dealership,” said GM’s Kurt McNeil, vice president, U.S. Sales Operations. “We engaged dealers to help us develop ‘Shop-Click-Drive’ to address this need.”
The company hopes that the new tool will help dealers engage with customers in a more relaxed and stress free way. Other automakers have toyed with the idea of online shopping, with Nissan recently teaming up with Amazon to connect buyers with dealerships.
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