New Buick Commercial Features Tough Guy Ving Rhames

New Buick Commercial Features Tough Guy Ving Rhames

Known for his deep voice, striking figure and diverse talent, actor Ving Rhames is turning his attention to Buick in a new commercial campaign. 

Rhames has a long acting history including many roles as an intimidating character, something the automaker is playing off of to tell customers that buying a Buick is an inviting experience.

In the video below, we get a behind-the-scenes look at the spot’s production including Rhames talking about how he’s happy with Buick. The clip follows a previous ad starring Shaq cramming into a LaCrosse to show how much interior space it has.

This time, the video highlights the “Experience Buick” program, which is a 24-month lease that includes regular maintenance and oil changes. Other features include OnStar directions and a SiriusXM subscription for a monthly fee.

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